Designing Beyond the Human Lens
I am a researcher, strategist, & educator
shaping multispecies futures.
Luisa is a pioneer at the intersection of animal-centered design, technology, and ethical business strategy.
As a solo mother by choice and lifelong learner, she brings a purpose-driven perspective to her work, reimagining how brands, systems, and families can thrive when we center care across species, identities, and futures.
In addition to her venture work, Luisa Ruge is a
sought-after speaker and educator on animal-centered design, ethical innovation, multispecies care, and solo motherhood by choice. She is available for workshops, conferences, podcasts, university lectures, and custom collaborations.
Designing With
Blog
For most of design history, the word user has referred exclusively to humans. But as our world becomes more interconnected—and increasingly shaped by ecological crisis—it’s time to rethink that assumption.
Animals are part of our ecosystems, cities, homes, and inner lives. Including them as legitimate users in the design process isn’t just an ethical move—it’s a practical, creative, and even transformative one.
Animal centered design (ACD) opens up a powerful range of possibilities that extend far beyond pet products or wildlife tech. Here are three of the most promising applications.